A general theory of pleasure and addiction?

Internet addicts, gambling addicts and sex addicts.   Chocaholics and shopaholics.  Our everyday speech promotes the idea that one can become addicted to any pleasurable activity.  Certainly, there’s a thread of truth— these are all compulsive behaviors that can impact people’s lives to varying degrees.  But how similar are they at a biological level?  Is video game addiction or gambling addiction or food addiction really like drug addiction in terms of life impact or brain function  or are these terms just an example of metaphoric language? 

Both gambling and video game addictions meet many of the formal behavioral definitions of addiction developed by psychologists, and there are certainly cases where peoples lives have been destroyed by such compulsive activities.  However,  these atypical addictions don’t usually have the same life-trajectory as addiction to drugs. In fact, recent community-based studies (as opposed to studies of people in treatment, which are not a representative sample) show that about a third of gambling addicts and video game addicts are able to break their addictions within a given year without seeking outside help.

At the biological level there is now reason to believe that a broad definition of addiction, encompassing drugs, sex, food, gambling, video games and some other compulsions is valid.  The developing story is that the medial forebrain pleasure circuit is as the heart of all of these addictions.  The terms “video game addiction” “food addiction” and “gambling addiction” are not merely metaphors, but rather point to shared neural underpinnings. Brain imaging studies have revealed that both gambling and video game playing engage the medial forebrain pleasure circuit and cause dopamine release in ventral tegmental area (VTA) target regions.  Patients who are given dopamine receptor agonist drugs (to treat Parkinson’s disease) have an unusually high incidence of compulsive gambling and their strong urge to gamble abates when the drug is withdrawn.  We’ve already discussed how carriers of the TaqIA A1 allele, who have reduced dopamine signaling in VTA targets, are more likely to be struggle with several different addictions: food, drugs, alcohol and perhaps others as well.  This confirms what we already know anecdotally: anyone who has spent even a little time in a casino has seen that nicotine addiction, alcoholism and gambling are often combined, likely reflecting a common underlying disorder of the pleasure circuit.

In our zeal to fashion a general theory of pleasure, reward and addiction, we must be careful not to over-generalize.  After all, we all eat food and have sex, yet most of us don’t become food or sex addicts.  Similarly, most people can gamble occasionally or play video games or shop or exercise without these behaviors becoming compulsive and having a negative impact on quality of life.  Even with drugs, most people who use alcohol or barbiturates do not develop addictions to these substances.

Is the difference between weakly addictive behaviors like eating and computer-gaming and highly addictive behaviors like drug-taking fundamentally a quantitative difference in the strength of pleasure produced?  Or, is there some difference in the quality of that pleasure?  These are fundamental questions that have yet to be resolved. That said, there is some reason to believe that the exact time-course of pleasure evoked by a certain behavior has something to do with its potential for addiction.  For example, cocaine may be injected, smoked, snorted or ingested.  It’s well established that smoked or injected cocaine is more addictive than snorted cocaine. This is the basis of the crack cocaine epidemic that devastated many communities in the 1980’s and which continues to be a scourge to this day.  The reason that smoked or injected cocaine is more addictive is because it reaches the brain with a rapid onset and at high concentration.  Snorted cocaine produces a pleasure rush that comes on somewhat more slowly.  Ingested cocaine has an even slower time-course of onset and is the least addictive route of administration.  The same general idea also holds true for other addictive drugs like amphetamines and heroin: routes of administration that produce a fast onset of pleasure are most addictive.

However, there’s reason to believe that the particular time-course of pleasure may be important for other addictions too. High-fat, energy-dense meals produce a sharper dopamine surge in VTA target regions than low-fat, low-calorie foods.  Like the difference between snorted and smoked cocaine, this may reflect the different concentration profiles of glucose in the brain.   Evolutionarily, we humans have come to prefer these foods, an adaptation that served us well in hunter-gatherer societies but which has helped to promote an epidemic of obesity in many affluent cultures where fatty, caloric fast food is readily available.

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As usual, Joey Sayers, cuts to the chase.